![]() ![]() ![]() If you're looking for a single social platform that does it all, Instagram is the one. ![]() Collectively, 18- to 34-year olds account for over 62% of the app's total global audience. Unlike Snapchat and TikTok, which have large audiences of younger teenage users, Instagram skews toward slightly older members of Gen Z and younger millennials. Viewers can submit questions for hosts to answer in real-time, making this one of the most effective ways to build a genuine connection with your community.Īge breakdown of Instagram's global user base, as of October 2021. Instagram Live gives businesses, creators, and regular folks alike the power to host virtual events, informational sessions, or just chit-chat with their followers.Īnd the best part? It’s purpose-built to drive engagement. TIP: While you’ll notice some accounts posting duplicate content to TikTok and Instagram Reels, it’s best practice to create original videos for each platform. Prioritize entertaining or educational content Because of that, best practices for optimizing Instagram Reels are very similar to the best practices for creating TikTok videos, including: They're up to 60-second long, looping video clips - many of which are, in fact, direct re-posts of TikTok content. ![]() Think of Instagram Reels as the company's version of TikTok videos. And to help make your Stories content more engaging, you can use in-app tools - like filters, stickers, and GIFs, polls, and more. They can be static images, videos, or text-only posts. Similar to Snapchat Stories, Instagram Stories disappear just 24 hours after being uploaded. Here's why:Ī staggering 91% of the app's Gen Z audience uses Instagram Stories every day.Īltogether, over 500 million people interact with Stories daily. If you're putting resources into creating content for Instagram, Stories are definitely worth the investment. Plan and schedule your Instagram, Facebook, Pinterest, Twitter, LinkedIn, and TikTok posts in advance with Later, for free! Connecting with users where they're most comfortable can be an effective way to generate positive brand association. And for businesses, this is a good thing. HOT TAKE: Snapchat is a place Gen Z uses to unwind and connect with their friends online. Public Profiles: A permanent home for your content, including stories, lenses, and even a link to your online store. If you set up a Snapchat business account, you get access to:Īds Manager: This allows you to create ads, monitor their performance, and see audience insights.Ĭreator Marketplace: A hub for connecting and partnering with other Snapchat creators. With so many young people logging into Snapchat daily, it's an underutilized choice for driving brand awareness among Gen Z and millennials alike.Īnd to make it easier, the company consistently rolls out new features to help businesses market themselves on the app. (Source: Statista)Īnd globally, the app's audience - of 306 million daily active users who use it for an average of 30 minutes per day - have a combined $4.4 trillion in spending power. Once your edits are complete, simply tap the arrow icon in the lower right-hand corner and re-post your Story or send it to a friend.Age breakdown of Snapchat's global user base, as of October 2021. Once open, tap on the three vertical dots in the upper right-hand corner and select ‘Edit Snap.’įrom here you can add text, crop your Story, add Stickers, and more.Find the snap you are wanting to republish in your memories.If your original Story didn’t get enough engagement, or it’s something you want to publish again, Memories let’s you make edits and re-post. Click “Delete Snap.” and Confirm when prompted and your Story will no longer appear in your Memories.In the upper right-hand corner, tap the three vertical dots.Access the snap that you are wanting to delete by viewing your own story.All you need to do is follow these steps: Perhaps there is something you posted that you really don’t care for anymore. Let’s review a few things you can do with Snapchat Memories. Using the Memories feature you can re-watch expired Snaps, make edits, and send them to contacts. Your old Snapchat Stories will appear at the top. Locate the double-card icon to the left of the record button. ![]()
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